Hand-made · Edition of one hundred
One hundred of each. Never a single one more.
When the last number leaves the atelier, it is over.
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One hundred of each. Never a single one more.
When the last number leaves the atelier, it is over.
Heavyweight long-staple cotton, cut and sewn by hand. The number sits low on the hem in silk thread. Quiet, until someone gets close enough.
Mercerised piqué with corozo buttons, each collar shaped over twenty minutes of handwork. Numbered beneath the placket, where only you know.
Brushed loopback fleece, seams finished by a single pair of hands from first stitch to last. The number is embroidered at the cuff, visible when you raise a glass.
Every #LABEL piece is a unique edition piece: hand-made, hand-numbered, stitched, not printed. One hundred exist per edition, and each edition exists only once. No restocks, no reissues, no exceptions. The number on your chest is yours alone, forever.
Pieces per edition. Each edition is a single design, cut once. Every piece is individually numbered and registered before it leaves the atelier.
The First. Numbers 001 and 100 are finished with hand-embroidered gold digits: the alpha and the omega of every edition.
The Edition. Every release is an edition with its own numeral. You will not find it on the garment: it lives on your certificate, sealed on-chain. The world sees only your number.
The Last. When 100 is claimed, the edition closes. The pattern is sealed in our archive and never cut again.
"You don't wear a logo.
You wear a number, and the room counts."
A #LABEL delivery is not a package. It is a ceremony that begins the moment the box touches your hands. It is designed to be remembered, filmed, and envied.
Matte black, soft-touch, embossed with a single gold hash. No courier branding. It arrives like a secret.
Gold wax, pressed by hand with your edition number. Breaking it is a moment you only get once.
Your garment folded in black tissue, bound with gold-tipped ribbon, your number card resting on top like a place setting.
Certificate of authenticity, hand-signed. Blockchain certificate, cryptographically sealed. Both carry your number.
Every number exists exactly once, and we can prove it twice.
Letterpressed on cotton paper and signed by the maker who sewed your piece. It records your edition number, the date it left the atelier, and the hands it passed through.
Your number is minted as a unique token the day your garment is finished. Ownership can be verified, and transferred, by anyone, anywhere, forever. Counterfeits cannot exist.
#LABEL doesn't do campaigns. It gets photographed. Certain numbers have been spotted in certain places, on people whose names you'd know and we won't say. Discretion is part of the exclusivity.
There is no shop, no cart, no checkout. Leave your name. If a number becomes yours, you will hear from us. Quietly.
You leave your name. Nothing more is asked of you yet. Every request is read by a person, not a system.
We reach out personally to settle your edition, your number and your size. Cut for men and women, XS to XXL, fitted by hand where needed.
Your piece is finished by hand, your number is stitched, and both certificates are drawn up in your name.
The black box, sealed in gold wax, delivered to your door. From that moment, the number is yours.